Our Market
In the next decade tens of millions of babyboomers will be faced with challenging, life-changing retirement decisions. Only those in the upper strata of income (or, accumlated wealth) comprise our target market. What we offer is a totally new, fun, active "lifestyle" option. We may, in the future, if we see the need, expand our mission to offer something beyond Independent Living with the possibility of Assisted Living facilities co-located in resort-like, prestigeous and very desireable waterview locations.
We understand how very much different babyboomers are from their parent's or grandparents generation for whom most existing retirement facilities were designed. With the immense size of the babyboomer target market, Parrotheart Village will have great appeal to all. Especially those who are socially-active, fun-loving with above-average affluence. We are targeting this segment by promoting our theme song on the Internet and creating a powerful brand which is designed to deliver on the promise of a fun, tropical atmosphere, most, if not all of the amenities found in resorts, along with personal freedom and a staff of well-trained professionals.
What makes us unique?
A Global Approach
Launching near simultaneously on both Florida's and Alabama's Gulf Coast Parrotheart Village is expected to quickly grow (as opportunities are identified) and become a recogized global brand for senior living facilities. From our home base on the Gulf of Mexico, we envision having a location on Florida Bay in the Upper Keys, locations on Florida's Panhandle, on Mobile Bay and thereafter on several of the islands of Hawaii. We plan to open beachfront locations in the Caribbean including Puerto Rico and the Virgin Islands. We're also considering Panama, Costa Rica, Belieze, the islands of Greece as well as exotic locations in the South Pacific.
Transferability of Residence
With the opening of the second Parrotheart Village location (space permitting) we expect to implement our unique policy of allowing and assisting our residents transfer between our properties. For example, when a Villager, wishes to travel to experience a new location and agrees to reside for at least one year in a newly opened Parrotheart Village, he, she (or a couple) may request to transfer to that location. They will be placed on its waiting list. Once accomodations become available at the selected location, management will make all the arrangements to facilitate the move. This unique right to use -transfer feature may remind some of a condo timeshare, but it is not. A one year stay along with agreement to be responsible for their new location's monthly and social activity fees (as well as their moving and travel expenses) will be required.
Signature Architectural Elements
Our buildings are designed to deflect hurricane force winds and be minimally impacted by tidal surges or any projected sea rise. Our architecture will make a compelling visual statement and be instantly recognizable from a distance. Our "look" will be more than "skin deep" - it will also provide superior insulation and qualify as "green" by utilizing sustainable materials and smart energy saving appliances.
Fun Atmosphere
It's a vibratant 55+ facility - not a "rest home". We provide a number of choices for daily "off campus" activities. For example: one of our luxurious Parrotheart VillageTM "party buses" departs daily taking our "Villagers" to professional sports events, concerts, theatrical performance and all kinds of cultural activities, including visits to state parks for picnics and nature walks, birdwatching, canoeing, kayaking and other fun activities. Booking a variety of activities targeting baby boomers is the key responsibility of our social director and under supervision of our management team. If it's not fun, we don't go there.
Ubiquitous WIFI throughout each village for fast Internet service
Parrotheart Village caters to many people whose happiness depends on accessing the Internet to keep up with news and information, for their shopping and to communicate with friends and family. Parrotheart Village provides high-speed campus-wide wireless Internet service allowing "villagers" to use smartphones and portable computer devices from anywhere at anytime.
Adult Beverages
Our "Bottle Club" is for residents and their guests at both our Tiki Bar located on the patio deck in the vicinity of the pool and outdoor spa. Inside our party room, there's a similar full service bar available in times of inclement weather, as well as during our weekly theme parties. We also plan to have a late night Piano Bar called The Keys "up on the roof".
Going Forward
Our first location is our "showcase facility" and where staff are trained to provide superlative customer service. We are today building the Parrotheart Village brand into a franchise to be ready for partnerships and licensing deals to seize growth opportunities which we are already attracting from places like Panama, Puerto Rico and Costa Rica.
